Case Study

Positioning a service line for the public sector

A multi-billion pound company (not disclosed)

Market Entry

Central Government and Wider Public Sector

Understand and clearly identify the service proposition set the unique selling points.

Assisted in driving out a compelling business strategy.
Provided client salesforce with current market overview and key drivers.
Identified suitable sales collateral and references/capabilities.
Reviewed existing sales pipeline and identified additional potential target opportunities.
Identified suitable partners/sub-contractors whom would help in market entry.
Arranged introductions and meetings with public sector stakeholders.